OUR 
"MY HOME" APP
 Make your Houses, Their Homes!

Something special for everyone

Our Rendering Engine simultaneously renders the same house in unlimited color schemes, across thousands of devices via your free company-branded web app.

We’ve flipped New Home Marketing! Instead of Builders presenting the SAME generic house renderings to EVERY Buyer,  EACH Buyer now emails the Builder the UNIQUE homes that she has designed online!

Today’s consumers don’t want to pick-up generic brochures. They want to design their new homes online – just like they do with their new cars. Traditional presentation marketing just won’t cut it. New Home Marketing must be Personalized. 

No more endless browsing of beige houses. Each Buyer can now design, visualize and even price her new home online. The My Home App even emails the Builder a personalized brochure showing the Buyer’s custom-designed home with unique renderings and itemized selections.  It even auto-generates a unique web page for that Buyer (like their own Facebook page). Builders will ultimately can market directly to each Buyer’s web page with personalized content and promotions.

Our Apps easily integrate with Builder websites, touchscreen sales kiosks and email/social media campaigns. By creating both the content and software in-house, we ensure fast and affordable App creation.

Your company-branded App is FREE! Just buy your usual static renderings and we make them interactive for FREE! That’s unlimited downloadable 3D color renderings for each Elevation!

We have created over 300 Apps for Builders. Once they convert to interactive apps, they don’t go back to static renderings.

WEBSITES + WEB APPS = THE PERFECT COMBINATION

WEBSITES

Like a Framed Picture, traditional Builder websites are the frame holding static content.

Same Old, Same Old

Presentation Marketing >>

Websites, built on common “browser” technology, take a Presentation Marketing approach.  New content, pages and upgrades often require a costly website rebuild.

WEB APPS

Web Apps replace boring static renderings with engaging interactive content.

To Each, His Own

Personalization Marketing >>

Web apps built on new “applications” technology take a more engaging Personalization Marketing approach.

WEBSITES with WEB APPS

Combined, like a Tablet, static websites frame the web app’s interactive content.

The Best of Both Worlds

Creates a Digital Sales Funnel

By nestling web apps into websites, Builders create a website Sales Funnel and digitally usher them down it by transitioning Buyers from Presentation to Personalization Marketing.

NOW WE'RE TALKING!

Builders Speak TEXTUALLY

Builders describe their products using architectural and real estate terms and jargon.

< < < IS YOUR DIGITAL TRANSLATOR > > >

Our real-time Rendering Engine translates Builders Speak to Buyers Speak - instantly converting text to digital to graphics - and back again, as Buyers design their homes online. Amazingly, everyone is simultaneously speaking both their own and each other's languages!

Buyers Speak VISUALLY

Buyers don't know how to describe what they want. But they know when they see it.

GENERAL FEATURES

FIND AND DESIGN ONLINE

FIND COMMUNITIES, PLANS AND HOMESITES

SEARCH COMMUNITY MAPS

As you move around the map,  available Communities auto-update the menu list accordingly. The list shows up-to-date statistics of each Community.  Hit “i” (information) button to learn about the Community or “Select” a “Homesite” or “Plan”.

VIEW COMMUNITY INFO

Quickly scroll through Community descriptions, photos, points of interests, site plans and standard features, starting with the most common interests items. Along the way, there are “Select Plan” and “Select Homesite” call-to-action buttons to drive shoppers to your Products.

FIND POINTS OF INTERESTS

A live Google Map interface shows Points of Interests around the Community.  Simply check POIs like Schools and Parks to show their map locations. Click on the locations to get more information or link to POI website.  A free-form field enables searches for specific interests or address input. Concentric radar radii shows mileage distance from the Community.

VIEW STANDARD FEATURES

The Community’s Standard Features appear in categories with bullet points of specific features.  Community-specific Features are drawn from a Standard Features library in the backend Dashboard and auto-formatted in the app. 

CHOOSE YOUR HOME PLAN

Choose your Plan from a Plan Gallery.  Use filters and sorting to quickly find interested Plans. Click on the “i” (information) button to learn more about a Plan or Design a Floorplan or Select a Homesite. “Like” a Plan to quickly save it to your Favorites.

SELECT YOUR HOMESITE

Find and select your homesite from the Map or Menu List.  See up-to-date Lot Statuses on the interactive Site Plan. Filter by Lot Premium, Size and Status as well as Elevation, Color Scheme, Construction Stage and Days from Completion. Auto-zooms to Selected Lots and Creates Lot Inset Image. Shows available Elevations and Color Schemes by Homesite.

DESIGN EXTERIORS AND FLOORPLANS

TOUR YOUR HOME

Experience your furnished home by taking a 360 virtual tour with your mouse or your fingers, or look around via your touch device or VR headset. You can also navigate via an interactive 3D floorplan.  There’s also a mosaic photo gallery to explore your home.

DESIGN EXTERIOR COLORS

Starting from a blank slate, select from preset whole-house Color Schemes. Or completely custom color design the home by choosing from Palette of colors for each material. Or a take a Hybrid approach by starting from a Scheme and then adjusting from Palettes. Hit “Reset Colors” to start over.

CHOOSE FLOORPLAN OPTIONS

Instantly customize your floorplan options across multiple floors.  Features mutually-exclusive options, options-on-options, adaptable options and mirrored floorplans. Pricing and monthly payments auto-update if Pricing is activated.

USE REAL-TIME PRICE, MORTGAGE & SQUARE FOOTAGE CALCULATOR

If turned-on, prices and monthly payments are instantly updated as different Plans, Lots and Options are selected.  You can set your own mortgage terms.  The financing terms can also be adjusted when comparing Favorites. Similarly, Total Plan square footage auto-updates per floorplan option selections.

CHECK APP STATUS

The “Status” button quickly shows what step you are in the find and design process.  Checking-off items completed as a quick guide.

CREATE "MY HOME" BROCHURE and WEB PAGE

After a Plan and Homesite have been designed and selected, clicking the blue “My Home” button will create a unique My Home brochure and web page/url. This page is automatically added to your Favorites and can be downloaded as a PDF, emailed, shared on Facebook and Twitter, bookmarked and further edited.  You can return this page at anytime by bookmarking the url address.

SAVE, COMPARE and RESUME FAVORITES

You can quickly save interested homes to your Favorites or Shopping Cart by clicking the “Heart” (Like) button on the gallery.  Any completed “My Home” brochure is automatically added to Favorites. Click on Favorites to quickly compare, delete and edit unlimited Favorites. By re-logging in, you can resume Favorites – starting where you left-off.

LOG-IN, LIKE, SHARE, COMPARE, & RESUME YOUR FAVORITES

Register with your Facebook, Google or Email Accounts in the “Sign-in to Personalize This Page” section on the “My Home” Page. When registered via Facebook or Google, your profile photo and contact info appear in the sign-in section.  Share your custom design on Twitter or Facebook. On a return login, retrieve your Favorites and start where you left-off.

AI REFERS ALTERNATE ELEVATIONS, QUICK MOVE-INS and COMMUNITIES

Once you select an Elevation, the AI automatically notifies you of alternate elevations, any available Inventory Homes of that Plan and if it’s available in other Communities.

SEE GRANULAR SHOPPING ANALYTICS

App shopping behavior is tracked and shows the most popular plans, options, lots, colors, etc..  View saved “My Home” brochures and pages and Favorites for registered users. Graphics like charts, tables and auto-generated renderings supplement data analytics.

ONLINE "APP"VANTAGES

LONGER ENGAGEMENTS

Buyers spend on average 8 minutes on first visit and 50% longer (12 minutes) on future visits as they save, compare and resume Favorites.

MORE FREQUENT VISITS

Buyers keep returning to view and resume their Favorites and check for new Communities, Plans and Options. Eventual notifications will drive even more visits.

MORE SHARING

Buyers can share their designs on Facebook, Twitter and via email for collaborative advice. Effectively launching free viral marketing campaigns.

LOWER BOUNCE RATES

Bounce rates are usually <5% as the personalized content are much more relevant and engaging.

DRIVE DOWN DIGITAL SALES FUNNEL

Omnichannel Apps and Buyer registrations and web pages enable Builders to track customers' digital journeys and market directly to them.