Apps Implementation

WEB APP INTEGRATION: LINKS TO WEBSITES EXEMPLYFING DIFFERENT OPTIONS

There are a number of ways to integrate your app into your website, here are some options and actual customer website examples:
APP APPEARS IN I-FRAME / EMBEDDED / POP-UP
APP OPENS IN NEW TAB or WINDOW
APP FULLY-INTEGRATED INTO WEBSITE

WEB APP INTEGRATION: VIA DEEP-LINKS

Although the App mainly functions as a stand-alone tool where a Homebuyer can Find and Design their homes through a multi-step process, using a deep-linking feature, Builders can enable Buyers to jump straight to specific steps in the process. Builder can deep-link into specific communities, site plans, plans, and elevations.

This is a valuable feature if Builders want to market specific communities or plans on their websites or marketing campaigns, and then enable buyers to leapfrog directly into a specific step in the find and design process - by-passing un-necessary or redundant steps. Deep links are simply unique url web addresses that are linkable from emails, websites, social networks, portals, etc.

The stand alone app and deep links can be used in conjunction for various marketing campaigns and channels.

WEB APP INTEGRATION: SUGGESTED TECHNIQUES

There are a variety of options depending on your needs and the complexity of your website. This chart suggests approaches depending on your situation:


BUILDER DESCRIPTION




RECOMMENDATION



WEBSITE INTEGRATION OPTIONS

(see links below for examples)



National Builder with Complex Website that cannot/will not easily integrate Apps in near-term


Use Apps to visualize and downoad DIY renderings to upload to your website (as usually do with traditional static renderings). However, can use stand-alone App in Sales Centers and Design Studios, or in email and social media marketing campaigns. Also, can use App and Backend Dashboard online for Product Design, Pricing, Lot Statuses, and other Inventory Management functions.


Not necessary.


Large Builder that already effectively presents their Communities and House Plans on their Website


Use current website to present and market Communities and Plans, then use links directly into App to customize and save homes. Can still use stand-alone App as a special feature on their website, or in Sales Centers and Design Studios, or in email and social media campaigns.


Use Deep-Linking.


Builder that has simple website and can incorporate App to enable Buyers to Find and Design Communities and Plans.


Fully incorporate App into Website.


Use Embedding, i-Frames, Pop-ups, or Open-in-New Tab website integration techniques.


Small Builder that does not have Website or wants to replace their website


Create a new Website with seamless integration of web app


Create a new Website with full integration of web app where website menu controls both the website and app and allows seamless navigation between the two.