Seoul is one of the most innovative destinations for fashion and street style, and with influences derived heavily from music, entertainment and Korean pop culture, its presence in the fashion industry is only growing in prominence. From the sweet and playful Girls Generation types and the untouchably high fashion Lee Hyori to the more outrageous Minzy and G-Dragon, the city’s become a creative force to be reckoned with. That, and its investment in events like Fashion Week and Korea Style Week, have propelled Seoul as a contender to Tokyo as one of the top fashion capitals in Asia.