Features & Glossary

SPECIAL FEATURES

Deep-linking

Deep-linking are specific website url addresses that enable Builders to "Deep-link" into a specific step in their App. Builders can deep-link from their website, social networks, email campaigns, SEO ads, portals, and other websites into specific Communities, Site Plans, House Plan Galleries, and House Plans.

Tagging

Special Features of a House Plan (i.e. Downstairs Master, Stone facades, 3-Car Garages) can be "tagged" so that homes with these features appear in search filters.

Elevation Bundling

House Plans with multiple elevations can be bundled so a representative "default" or "hero" elevation appears in searches. When that representative elevation is selected, it's sister/alternate elevations will appear and are selectable. This bundling approach streamlines the display of dozens of house plan elevations in house searches.

GENERAL TERMS

Color Schemes

A color design option where buyers are presented with whole house exterior color schemes choices to instantly color design their house online.

Color Palettes

A color design option where buyers are presented with selectable color swatches for each exterior material on their house. This enables them to instantly color design their house online.

Color Hybrid

Deep-linking are specific website url addresses that enable Builders to "Deep-link" into a specific step in their App. Builders can deep-link from their website, social networks, email campaigns, SEO ads, portals, and other websites into specific Communities, Site Plans, House Plan Galleries, and House Plans.

Metros

Large metropolitan areas defined by the Builders that encompass the cities and towns that they build in.

Cities

Cities and towns defined by the Builders that encompass the communities and neighborhoods that they build in.

Required Registration

An optional feature designated by the Builder. When turned "on", App users must register their name and contact information before they can download, share, print, or email their personalized brochure. This registration data is captured in the Builder's Dashboard reports and can be passed to their CRM system.

Disclaimer Text

Default disclaimer text on the personalized App brochure: "All dimensions are approximate. Drawings and photos are for illustrative purposes only. Information is subject to change without notice. Please contact us to review plans, pricing and availability." However, this can be replaced with the Builder's own disclaimer.

Video URL

YouTube, Vimeo, or TourFactory videos or virtual tours and Matterport tours can be added to each house plan.

Default Elevation

This is the specific elevation that will appear as the representative/hero image for a House Plan multiple elevations when "Elevation Bundling" is turned "on."

NEIGHBORHOOD TERMS

Neighborhood Caption

A short one-sentence description of a community.

Neighborhood Descriptions

A full description of a community. With a rich-text editor, special fonts, bullets points, etc. can be used to customize description.

Neighborhood Thumbnail

Photos or images that represent the neighborhood. They appear as clickable tiles for app navigation into the community detail.

Neighborhood Siteplan

A siteplan rendering that can dragged and drop into the Dashboard. It serves as the stage for interactive site plans.

Neighborhood Photos

Photos of the neighborhood that can be dragged and dropped into the App Dashboard. The photos appear as a slideshow of the chosen community in the app.

Neighborhood Agent

The sales agent that represents a specific community. The agent's contact information appears on the brochure for that community. If buyers email themselves their personalized brochure, the designated agent will also receive an email copy of the electronic brochure.