On the surface, Web Apps look just like Websites. The main difference is that Apps offer interactive highly-personalized content whereas websites present generic static content. On Apps, relevant content is instantly brought to the shopper. On websites, the shopper must search, navigate, and only browse, not customize, the content. Pandora, Facebook, NetFlix, Pinterest, and Houzz are examples of Apps. It's all about user control and personalization.
Basically, Apps are the inverse of traditional Builder websites. Instead of shoppers navigating dozens of static web pages only to see the same generic renderings, they all go through the same few "pages" - but get completely unique data and graphics!
Most websites serve as a digital storefront to learn about a company and its products. This works well for simple common consumer products with limited customization. However, these "browsing" websites are not effective at marketing highly-complex and expensive products with hundreds of configurations, options, and pricing - like new homes. This lack of choice and control leads to confusion, frustration, and poor user engagement. New home buyers want to custom design their home. Incorporating interactive design apps into Builder websites enables new home buyers to do just that!
These "applified" websites allow shoppers to create an account and to instantly design, visualize, save, retrieve, compare, share, and edit their new homes online from any device. Everything can be saved to a secure Cloud account for easy reference and up-to-date information. As software applications, cloud-based HTML5 responsive design web apps offer distinct advantages over traditional websites. Instead of combing dozens of disparate web pages - in a few steps, a Buyer can get a personalized brochure with their unique designs, renderings, and pricing,
So does this mean that Builders have to choose between websites and web apps? Absolutely not! Websites and Web Apps can be blended together to create a much better new home Buyer experience while providing Builders unprecedented online design, marketing, and sales tools. For the first time, Sales and Marketing will get very granular personalized analytics since Buyers now tell Builders what they want instead of Builders presenting generic renditions of what they think Buyers may like.
Builders should integrate their web apps into their websites to best capitalize on each one's distinct advantages.
Use the website to provide the Builder's online storefront. Websites are ideal for SEO initiatives, company branding, and hosting generic, seldom-changing corporate and referential information. This simplified functionality and interface saves on costly, time-consuming, and disruptive website development, setup, and maintenance.
Design your website to direct Buyers to your embedded web apps. The apps are ideal for presenting your ever-changing products and statuses, and providing interactive tools to help Buyers customize their homes.
Builder websites of the future will be leaner, mobile-friendly, and be a framework of static scrolling web pages that host or interface with various web apps with specialized functions and dynamic fresh content (i.e. Facebook, Pinterest, Houzz). Accordingly, Builders can embed our web apps to give Buyers interactive, dynamic, and constantly-changing product content (elevations, floorplans, and site plans).
Our HomeBuilder App replaces the hundreds of hard to create and maintain web pages filled with static product images with interactive dynamically-created graphics. This essentially turns a Builder's "House" into the Buyer's "Home".