MY HOME APP:
 WEBSITE INTEGRATION

Easily incorporate your My Home App into your website and social media and email marketing campaigns

 

Websites vs Web Apps. Same Form, Different Functions.

Your responsive-design My Home Web App looks and feels like a traditional website.  But functionally, unlike “static” websites with set pages, paths, and content, a web app is “dynamic”.  Everyone goes to the same web page, but each person sees different content and gets a personalized “Facebook-like” experience.

Instead of searching and navigating a website to view the same generic static content as everyone else, personalized content is dynamically-generated and brought to the shopper in the app.

INTEGRATION OPTIONS

There are primarily three ways to integrate your app with your website:

  1. Embedded iFrame: app is framed in a set space within a web page. The app is scrollable within its own embedded window.
  2. Pop-up iFrame: app appears in “pop-up” window that overlays the “darkened” website in the background. Simply, close the window to return to website.
  3. Open in new Tab: clicking a web page link opens the app in a new browser page and window.
Many Builders use a combination of these approaches on their website.

Builders can direct link into their App’s “home” page to start from the beginning. They can also “deep link” from their website into specific app web pages for particular communities, plans, elevations and site plans.

Below are examples of some Builder’s integrations.  As Builders are constantly changing their website, some of these examples may become defunct without notice.

Embedded iFrame

Pros

  • Easy to implement
  • Appears “seamless with web page”

Cons

  • Lose web link for personalized “My Home Brochure” page so can’t email or bookmark direct link
  • Difficult to track web app page traffic and analytics
  • May not be responsive to mobile devices without proper programming

Embedded iFrame (full width)

Turner Homes

“Design Your Home” button takes you to the App in an embedded iFrame.

Website: https://www.turnerhomes.com

Deep-link into App’s Interactive Site Plan: https://www.turnerhomes.com/community/goodison-park/

 

Tilson Homes

Deep-linked to plan on the plan page. https://www.tilsonhomes.com/floorplans/canyon/1532/

Embedded iFrame (partial width)

4th Generation Home Builders

Website: https://4thgenhomes.com/

App is incorporated 2 ways: – iframed: https://4thgenhomes.com/properties/

As well as a new tab, click on “Floor Plan” on the home page under “The Cutter at Mainstay“.

 

Chesapeake Homes

Website: https://www.cheshomes.com/

They are using an embedded iFrame on the plan pages: https://www.cheshomes.com/new-homes/sc/little-river/bridgewater-the-cottages/the-sandbar/65294/

 

Creekstone Homes

Website: https://www.creekstone-homes.com/

App is incorporated 2 ways: – iframed: https://www.creekstone-homes.com/design-your-home/

As well as a new tab https://www.creekstone-homes.com/home-builder-plans/a-little-gem/ Click on Design your Home

 

Magnolia Homes:

Website: https://www.yourmagnoliahome.com/ 

Click on “Build a 3D Home“. App is in an embedded iFrame

Direct app link: https://myhome.anewgo.com/client/magnolia

 

RT Urban Homes

Website: https://rturbanhomes.com/

App is Deep-linked by plan, but they do a nice job of making it feel like it is part of the page. https://rturbanhomes.com/floorplans/revival-collection/revival-one-interactivefloorplan/

 

Simmons Homes

Website: https://www.simmonshomes.com/

They are not currently utilizing communities yet, so click on “Design Studio“.

Direct app link: https://myhome.anewgo.com/client/simmons/community/Floor%20Plans/plans

Pop-up iFrame

Pros

  • Easy to implement
  • Clear focus on Design, Experience and Buy process.

Cons

  • Must toggle between app and website by closing app window.
  • Lose web link for personalized “My Home Brochure” page so can’t email or bookmark direct link
  • Difficult to track web app page traffic and analytics
  • May not be responsive to mobile devices without proper programming

Beacon Homes

Website: https://www.mybeaconhome.com/

There is an “Interactive Home” button on the plan page.https://www.mybeaconhome.com/floorplans/oklahoma-city/fenwick

 

McArthur Homes

Website: https://www.mcarthurhomes.com/

App is incorporated 2 ways: opens into a new tab (“Design My Home” button on home page) and as a pop-up iFrame (click on “Interactive Floor Plan“): https://www.mcarthurhomes.com/home-builder-plans/cordova/

 

Richfield Homes 

Website: https://www.liverichfield.com/

App is deep-linked into a pop-up iFrame on plan page. https://www.liverichfield.com/floorplans/pollux-i

 

Viera Builders

Website: https://www.vierabuilders.com/ 

Click on Floor Plans. Designable plans will have an “Interactive Floor Plan” button. It will open in a pop up iFrame.

Open in New Tab

Pros

  • Easy to implement
  • Clear focus on Design, Experience and Buy process.
  • Don’t lose web link for personalized “My Home Brochure” page so can email or bookmark direct link
  • Can track web app page traffic and analytics
  • Fully-responsive for mobile devices

Cons

  • Must reference website in different window.  But Buyer should be further down the sales funnel (past browsing and at shopping cart stage)

4th Generation Home Builders

Website: https://4thgenhomes.com/

App is incorporated 2 ways: – iframed: https://4thgenhomes.com/properties/

As well as a new tab, click on “Floor Plan” on the home page under “The Cutter at Mainstay“.

 

Clark Wilson Builders:

Website: https://clarkwilsonbuilder.com/ 

Floorplan Gallery will take you to the App (opens direct link to App). They have a master site plan with 2 phases.

 

Creekstone Homes

Website: https://www.creekstone-homes.com/

App is incorporated 2 ways: – iframed: https://www.creekstone-homes.com/design-your-home/

As well as a new tab https://www.creekstone-homes.com/home-builder-plans/a-little-gem/ Click on “Design your Home”

 

Marrano Homes

Website:https://www.marrano.com/

They have call to action tiles on homes page to Design Your Floorplan< Design Your Exterior and Choose Location & Lot, all of which open into a new tab.

 

McArthur Homes

Website: https://www.mcarthurhomes.com/

App is incorporated 2 ways: opens into a new tab (Design My Home button on home page) and as a pop-up iFrame (click on interactive floor plan): https://www.mcarthurhomes.com/home-builder-plans/cordova/

Red Door Homes

Website: https://reddoorhomesnc.com/

Opens in a new tab that is deep-linked to a specific plan. Click on “Interactive Floor Plan tool”. https://reddoorhomesnc.com/home-plans/fayetteville-raeford-nc/newport

Riptide Builders

Website: https://www.riptidebuilders.com/

Scroll down to “Start Designing” Button

 

Riverside Homebuilders 

Website: https://www.riversidehomebuilders.com/

Opens in a new tab either deep-linked to a plan or deep-linked to the interactive site plan.

 

Schaeffer Homes

Website: https://schaefferhomes.com

Opens in a new tab that starts at beginning of App (click on “Design Your Home”) or deep-linked in plan (click on “Design Your Home” button) https://www.schaefferhomes.com/home-builder-plans/arden/

 

Smith Douglas Homes

Website: https://smithdouglas.com/

There’s links from many pages to the App – home page, community page, plan page, etc. They’re working within the confines of their website template, so a lot of times it’s a “Interactive Floor Plans” link at the plan level or “Personalize your Home” at the community level.  Here’s the plan with an interactive kitchen:

https://myhome.anewgo.com/client/smithdouglas/community/Autumn%20Brook/plan/Buffington?elevId=8778

 

Stone Martin Builders

Website: https://www.stonemartinbuilders.com/

They currently are using a link from the main page of the website that opens into a new tab (click on Personalize Your Exteriors). A few of their communities uses master site plans.

Tilson Homes

Website: https://www.tilsonhomes.com/

Go to Our Homes and select Interactive Exteriors or Interactive Floorplans.

 

Verity Homes

Website: https://verityhomes.com/

Opens in a new tab either deep-linked (click on one of the floor plans on the home page) or Design My Home in the menu

 

Village Park Homes:

Website: https://villageparkhomes.com/

They have a Design My Home button on their home page.

WEBSITES + WEB APPS = THE PERFECT COMBINATION

WEBSITES

Like a Framed Picture, traditional Builder websites are the frame holding static content.

Same Old, Same Old

Presentation Marketing >>

Websites, built on common “browser” technology, take a Presentation Marketing approach.  New content, pages and upgrades often require a costly website rebuild.

WEB APPS

Web Apps replace boring static renderings with engaging interactive content.

To Each, His Own

Personalization Marketing >>

Web apps built on new “applications” technology take a more engaging Personalization Marketing approach.

WEBSITES with WEB APPS

Combined, like a Tablet, static websites frame the web app’s interactive content.

The Best of Both Worlds

Creates a Digital Sales Funnel

By nestling web apps into websites, Builders create a website Sales Funnel and digitally usher them down it by transitioning Buyers from Presentation to Personalization Marketing.

Serena, VP of Apps

919-867-1997