VIDEOS, PANOTOURS, AR, & VR
Let shoppers “experience” their homes, inside and out, before they buy
Videos have taken over still images as the go-to medium for marketing engagement and conversion. Although images still drive traffic and clicks, videos give users more insight into your brand and product. Similarly, buyers can digest a photo or rendering in a second or two but they will lock into a video longer and focus more on your product.
Panotours or 360 images, like videos, have been around for a while. In real estate sector, you are likely familiar with Matterport. Panotours add a whole new dimension to still images and allow a buyer to explore the exterior and interior environments with or without goggles or headset.
Augmented reality (AR) adds digital elements to a live view often by using the camera on a smartphone or tablet. Examples of augmented reality you may have already experienced ir heard about include Snapchat lenses and the game Pokemon Go.
Virtual reality (VR) is a complete immersion experience that shuts out the physical world. Using VR devices such as HTC Vive, Oculus Rift, or Google Cardboard, you can enter and interactive with a digital environment.